Journey Map template & example

Visualize how customers experience your product or service and find opportunities for improvement.

 User persona

 

 

 User goal

 

 

 

 

 Scenario

 

 

 

 

 User backstory

 Journey map

Stage

 

 

 

 

Stage

 

 

 

 

User action

 

 

 

 

 

Pain points or questions

 

 

 

 

 

Emotions

/ / /

 

 

 

 

 

Opportunities and solutions