by Allen Kingsbury & Jarret Brown
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Lighting can make all the difference in the look of your video. It can make a picture look dull and flat or rich and colorful. Outdoor lighting is one of the trickiest because there are a lot of factors beyond your control. The lighting can change on the fly if cloud rolls in, and the time of day has a direct impact on how your picture will look. Shooting in direct sunlight is harsh and can cause dark shadows, blown out highlights and cause your subject to squint. While shooting during the golden hours of sunrise or sunset can provide really warm pleasing look and a nice contrast to your image. Long shadows help pick out extra details, adding texture and depth to the image.
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